If you are in the beginning stages of the website design and development process, there are many factors to consider prior to staring you web development project.
The first step of any website development process is to clearly identify your project needs, including individual business goals, the result of which will allow you to select which type of site will be the best fit: a template site or a custom website.
Secondary, consider the best way for you to market your site. Will you be mostly relying on the Search Engine Optimization or are you planning on implementing a Search Engine Marketing program?
When selecting a web design company, make sure to choose a proper developer to design your website, because just like in everything else, not all websites and website design companies are made the same.
When broken down to the main core, there are basically two different types of websites: custom websites and template website. Prior to starting your website development process, it is extremely important to determine which type of website will best fit your company or business needs. Besides merely the price difference between custom and template websites, there are many technical and functional differences that should be considered during your determination process.
Template websites can be designed for a number of platforms including Wordpress, Joomla, and Drupal, and generally consist of a pre-designed skeleton where designers/business owners can incorporate their information. They generally have a standard place for a website menu, company logo, contact information, website content and so on. The only “custom” feature to these types of websites would be the ability to incorporate your own photos, content and color themes.
Custom website design is exactly what it sounds like. These websites are coded from scratch using CSS, HTML 5, and Javascript and can be custom tailored to any looks and feel depending on the individual businesses industry, target market or online marketing strategy. Custom websites are less likely to have rendering problems between different browsers and are flexible enough to incorporate design variations and changes for different pages on the sites.
The website design processes can very greatly based on the individual design styles of a particular web design company or web designer. But, regardless of the design process, upon completion each website takes on its own feel and functionality—especially if it’s a custom designed website.
At Logic Media, we strongly believe that the website design process should be easy, smooth and intuitive. Through proper project management and implementation, we ensure that we accurately research and develop each website, communicate with clients in order to discover each project’s requirement. We strive to meet and exceed all standards and client expectations by providing them with a website that they can be proud of for years to come.
Back in the day, it used to be to where if a business had a semi decently developed website, they were considered to be all set and ready for the online world and online marketing. Throughout the years, however, the criteria for a proper online presence has changed based on the popularity of search engines, the growth and competiveness of Search Engine Optimization, the emergence of dedicated Search Engine Marketing, and, lately, the popularity of Social Media. All of these basically make it necessary for businesses to implement some, if not all, of these online marketing techniques.
We can’t stress hard enough the importance of proper Search Engine Optimization. A properly optimized website makes a significant difference in generating leads and new business for any website, regardless of what your website goal is. Whether it’s to generate new sign-ups, generate leads or sell products through ecommerce.
A properly implemented Search Engine Marketing program can help a business capture and generate new leads with a preset monthly or daily budget. Basically, SEM is the standard pay-per-click marketing that is tailored to capture or buy specific keywords that are relevant for the individual business. The cost of a SEM program can be significant, but with proper implementation, analysis and program adjustments throughout the running cycle, the program can quickly pay for itself and generate a great return on investment.
In the last few years, Social Media and Viral Marketing have received a large share of attention in the online marketing world. Successful and memorable campaigns include the Old Spice Guy and the e*Trade Baby, social media lets companies interact directly both their fans and cynic, and everyone in between. Properly implemented, a social media or viral marketing campaign can produce the “network effect”, where link sharing and word of mouth can help spread your message for you.
Website pricing will vary depending on the type of the website you decide to get. On average, template websites tend to be a bit less costly than custom websites. Websites that operate on a content management system which allows website owners to simultaneously update website content at any time tend to run higher. Ecommerce, database and integrated-software websites tend to be the most costly based on their custom nature.
By identifying a business’ specific online needs and implementing the web design features that are necessary for the business, a proper website and online marketing program can generate leads, provide cost containment and generate a positive return on investment.
Our website development process starts with a complimentary business consultation where we learn about your unique businesses needs and goals...
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