The Future of Online Shopping

Logic Media, Blog Articles

Posted 2010-02-02

Let's face it, in another 30 years or so, today's idea of a "typical" shopping trip to the store will be very different. Each year, online merchants such as amazon.com, target.com, macys.com and zappos.com report an increase in online revenues sales.

In order to mimic the real-world shopping frenzy of "Black Friday", the marketing industry has created a "Cyber Monday" with hopes of maximizing online sales. Granted, the concept of cyber Monday is still catching on, but everything in the world of the World Wide Web is moving and positioning itself toward an easier online shopper experience.

For the last 10 years, the biggest drawback of the e-commerce experience has been the inability of retailers/web developers to present the “touch and feel” option to the shoppers. A large part of our shopping experience consists of picking up the product and experiencing it first hand. Whether it’s feeling the swing of a new driver at the golf store, or trying on a brand new pair of shoes, having a “touch and feel” sensation makes a difference between buying an item at hand or continuing to “think” about it. The latest announcement in the tech industry is the Photosimile 5000, which bills itself as the world’s first office “3D photography machine” that allows users to create 3D images of products. Now retailers can easily make 3D videos of their merchandise, which, in turn, will bring shoppers closer to the much preferred “touch and feel” experience.

Now, I’m not saying that online shopping will completely replace the big box retail outlets and eliminate the uncontrollable urge of the impulse buy, but as technology develops the ability to recreate the “buy” factors, shoppers will move more of their spending dollars online.

Latest Articles

Pinterest - The Next Social Network?

Posted 2012-02-06

As Facebook occupies the news with their IPO release and the world now is trying to guess the next big tech thing, it’s time to pay some serious attention to Pinterest....

read more »

Google+ and Personal Search Results

Posted 2012-01-31

As Google continues to make market buzz with their integration of Google+ into the organic search results and organic rankings, the SEO world tries to keep up with these ongoing and unknown...

read more »

Search Engine Market Share for January 2012

Posted 2012-01-07

At Logic Media, we always strive to generate traffic to our clients’ websites from all the major search engines. Search engine market share can change with the user’...

read more »

Starting the New Year with Latest Results on Online Browser Market Shares

Posted 2012-01-07

As online user surfing patterns change over months and years, so does their selection and preference for their Internet browser. Based on the latest Internet browser market share reports by...

read more »

ABCs of Pay Per Click Marketing

Posted 2011-07-19

Over the last several years, online marketing has experienced significant growth across its array of channels. More and more businesses are trying to promote themselves online....

read more »
Web Design Blog

Our Latest Blog Articles

Read out latest thoughts and commentary on everything digital.

Feb
6

Pinterest - The Next Social Network?

As Facebook occupies the news with their IPO release and the world now is trying to guess the next big tech thing, it’s time to pay some serious attention to Pinterest. The online realm never lacks topics or companies to discuss or...

Stay In Touch

  • Twitter
  • Facebook
  • LinkedIn
  • RSS Blog Feed
  • RSS Blog Feed